Luxury Marketplace Marketing Essentials - Be Interested, Not Interesting

Selling real estate is always a topic of interest for any home owner. The average American will sell a house every five to seven years. Given a 90 year life expectancy and assuming you buy your first house at age 30. You can expect to selling 8 to 12 houses in your life time.

You must remain prepared to firmly back your plans with sacrifice, persistence and hard work. When you venture into property it is just like starting your own business. You must learn lot of things and you can learn with time. There could be ups and downs but you must remain persistent that there is success waiting for you at the end of tunnel.



The great thing about working only with your ideal clients is that they usually hang out with people like themselves. That means when it comes to referring their friends and family to you chances real estate in Marbella. are their referrals are going to be ideal clients too.

For example: the other party may have a wonderful property (site) and wants to develop it, but does not have the knowledge. You "love" the site and know that you could make it a very successful and profitable real estate development. You approched the land owner.

This is another common mistake beginners make. Not allowing for all the expenses and costs involved. Sometime we forget some important things. Sure we know we need to include the purchase price and the renovation costs. But what about other costs and expenses such as, closing costs including legal fees, title insurance, property insurance, real estate taxes, and real estate company or service. transfer tax when selling the house.

Stop thinking that as an agent you must discount your commission, or pay all the advertising costs for the client just to win the new business. These clients are not the ones you want. In most cases they are the hardest to deal with because their motivation is 'cheap'. Logical decisions are not part of their mindset and negotiations are therefore harder with these clients. More often than not the listing does not sell because the client will not listen to the market trends and choices (they think they know better). Time does invariably take care of these unreasonable clients, with no sale resulting and a distressed property sale or lease later on. You can then move back into the picture to offer your special services.

Richard Lehman, noted investment advisor, puts it this way: "Think about it, what better way to bail out debtors and clear out an excess housing inventory than through inflating the value of hard assets and at the same time diminishing the value of debt claims?" And all the government entitlement programs are keyed to the rate of inflation, so the politicians look like heroes.

If you want your luxury real estate personal or company brand to stand for something, make sure it is something that your competition cannot also stand for or own. Then, get your messaging on target. Otherwise, you will defeat the entire purpose of benalus marbella branding: "Top of Mind" in a specific category or niche.

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